Kraken Kicks Off Crypto Sponsorship with Bundesliga’s RB Leipzig
Cryptocurrency exchange Kraken partnered with
Bundesliga RB Leipzig in a sponsorship deal aimed at driving crypto adoption
among German football fans. According to the official announcement, this
collaboration will give fans an opportunity to engage with the football club
through digital innovation and crypto education.
Strengthening Fan Engagement
The two entities also mentioned that the partnership
is based on creating immersive experiences for RB Leipzig fans through
exclusive content and interactive fan pop-ups. Both Kraken and RB Leipzig seek
to blend sports entertainment with the crypto space to enable fans to forge
deeper connections with the team.
Commenting about the partnership, Kraken’s Chief
Marketing Officer Mayur Gupta said, “Kraken and RB Leipzig’s origin stories share similar roots in charting an unconventional path to achieve long-term success in our respective fields. Kraken has spent over a decade providing
a bridge to the crypto ecosystem while raising the bar for client service and
industry cybersecurity protocols.”
“As we continue our expansion strategy and
efforts to further our mission across Europe, we’re proud to partner with such
a forward-thinking club to showcase the value that crypto can bring to football
fans and the local community while driving understanding and adoption of
crypto,” he added.
Founded in 2011, Kraken is one of the earliest crypto
platforms. In Europe, Kraken supports the trading of cryptocurrencies like
Bitcoin and Ethereum. Its operations in Germany are reportedly supported
through a partnership with the BaFin-licensed digital asset broker DLT Finance.
Kraken Targets Football Fans
Kraken’s partnership with RB Leipzig is part of the
exchange’s broader strategy to target a new audience through sports,
particularly football. The company has collaborated with Atlético de Madrid and
Tottenham Hotspur FC in similar initiatives to deepen the connection between
clubs and fans through digital assets and blockchain technology.
In July, Kraken signed a sponsorship deal withAtlético de Madrid. In the agreement, the crypto exchange became the official
crypto and Web3 Partner of the Spanish football club.
Starting in the 2024 season, Kraken also became the
Official Sleeve Partner for all men’s and women’s football shirts of Atlético
de Madrid. According to the official announcement, this sponsorship deal links
sports and Web 3 technology. The two entities seek to create opportunities for
both Spanish football fans and Kraken’s crypto clients.
This article was written by Jared Kirui at www.financemagnates.com.